Morality is often involved in discussions surrounding religion in politics. However, research considering morality, independent of religion, as a determinant of political decisions is comparatively rare. The current study defines moral worldview as a broad decision-making agent distinct from religion, which allows it to encompass any issue on the political landscape. Theoretical arguments employing this definition indicate that elites can capitalize on voters’ innate psychological tendencies and the intrinsic characteristics of moral decision-making to give morality exceptional weight in decisions regarding partisanship and ideology. Data analysis supports this theory by demonstrating that, as elites discuss moral outlook with increasing frequency, morality’s role in citizens’ political decisions is expanding. The effects of moral outlook on partisanship and ideology are currently significantly larger than those of religion and are on at least equal footing with the effect of support for government spending—a traditionally central variable in these decisions. Probable continued growth in these trends and the practical importance of these findings for the major political parties are discussed.