Special Editors: Geoffrey Cowan and Nicholas J. Cull

A Volume of The Annals of The American Academy of Political and Social Science
Volume 616, March, 2008

Public Diplomacy in a Changing World
Geoffrey Cowan and Nicholas J. Cull

I. Theorizing Public Diplomacy

Moving from Monologue to Dialogue to Collaboration: The Three Layers of Public Diplomacy
Geoffrey Cowan and Amelia Arsenault

Public Diplomacy: Taxonomies and Histories
Nicholas J. Cull

Searching for a Theory of Public Diplomacy
Eytan Gilboa

The New Public Sphere: Global Civil Society, Communication Networks, and Global Governance
Manuel Castells

Public Diplomacy and Soft Power
Joseph S. Nye, Jr.

Hard Power, Soft Power, Smart Power
Ernest J. Wilson, III

II. The Tools of Public Diplomacy

Place Branding: The State of the Art
Peter van Ham

New Technologies and International Broadcasting: Reflections on Adaptations and Transformations
Monroe E. Price, Susan Haas, and Drew Margolin

Mapping the Undefinable: Some Thoughts on the Relevance of Exchange Programs within International Relations Theory
Giles Scott-Smith

III. National Case Studies of Public Diplomacy and Commentary

International Exchanges and the U.S. Image
Nancy Snow

Buena Vista Solidarity and the Axis of Aid: Cuban and Venezuelan Public Diplomacy
Michael J. Bustamante and Julia E. Sweig

Public Diplomacy and the Rise of Chinese Soft Power
Yiwei Wang

Public Diplomacy: Sunrise of an Academic Field
Bruce Gregory

Read a description of the volume.