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Brand Blair is dead. Long live brand Blair.

  • Thu, Jun 14 2007
    • Tony Blair

As Tony Blair prepares to step down as Prime Minister on June 27, the pundits will continue to debate his record and compare and contrast his talent with his successor, Gordon Brown, and with Conservative leader David Cameron. Yet one might argue that apart from his policy achievements, Tony Blair will stand out as one of the most successful and carefully-created political brands of modern times. He has understood the need to approach voters as consumers and to create the kind of emotional connection--vital in establishing brand loyalty--that is increasingly important to modern politics. Few…

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