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Joe Nye on the Obama Administration: “Combining hard and soft power and projecting a sense of vision and a sense of hope.”

  • Tue, May 12 2009
    • Joe Nye and Trudy Rubin

(The following are excerpts from an interview between Trudy Rubin, Worldview columnist for The Philadelphia Inquirer, and Joseph Nye, Jr. Professor at the Harvard Kennedy School of Government, which took place in February 2009.) Trudy Rubin: Professor Nye, let’s start with a definition; what is soft power? Joseph Nye: Power is the ability to affect others to get what you want. There are three ways you can do it: you can threaten people with coercion (sticks), you can pay them, induce them with carrots, or you can get them to want what you want, and that ability…

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