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What Is the Role of the Media in Social Science?

  • Wed, May 30 2007
    • 2007 Fellows

On April 29th, 2007, the American Academy of Political and Social Science inducted new Fellows for 2007, including: Claudia Goldin, Professor of Economics at Harvard University, Robert Keohane, Professor of International Affairs, Princeton University, Robert J. Sampson, Professor of the Social Sciences at Harvard University, and Shelley Taylor, Professor of Psychology at UCLA. After the induction, the floor was opened for a Q&A session with Fellows. Following are excerpts from that Q&A session. Cass Dorius, AAPSS Graduate Fellow, Department of Sociology, Pennsylvania State University: What is the role of media in social science and what…

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Do Social Context and Social Influences Play a Role in the Messages Youth Take From an Anti-drug Media Campaign?

  • Wed, Nov 29 2006
    • Robert Hornik

 Q: What were the goals of the National Youth Anti-Drug Media Campaign and what has your research shown about its general effectiveness? The Youth Anti-Drug Media Campaign had three basic goals: to educate and enable America’s youth to reject illegal drugs; to prevent youth from initiating use of drugs, especially marijuana and inhalants, and to convince occasional users of these and other drugs to stop using drugs. Our evaluation, done with my colleagues at Westat, concluded that the campaign, which cost the U.S. government more than $1 billion, appeared to produce a boomerang effect; the…

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