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Latino Entrepreneurship and Microbusinesses: A National and Border Economy Snapshot

  • Mon, Oct 8 2007
    • Barbara J. Robles

While many Americans know that salsa is now more popular than ketchup, few know that a Latino actor played the television role of the President in West Wing (Martin Sheen), or realize that Latino consumer spending power is now at $798 billion and projected to hit $1.2 trillion by 2011 and that the over 44.3 million Latinos residing in the United States now make up approximately 15% of the total U.S. population. But even less attention has been paid to Latino-owned businesses in the United States, which currently stand at 1.6 million and which increased 31 percent between 1997 and 2002 (compared to the…

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